This article explains how US foundations fund journalists. The Gates Foundation is one of them. In 2008 a reflexion was started about how to support journalists willing to report about tobacco control issues in their country. The most effective way would be to directly compensate journalists for the documents they produce. Such contracts could be designed so that the various aspects of the MPOWER strategy are covered. How about giving it a try? The rate? $100 per story (would have to include at least one picture) and a $100 monthly bonus for the best segment. The rythm? one story per month with a precise deadline. Please let us stop the expensive capacity building workshops and let us directly pay the journalists to produce content for everybody to see.