The Africa Reporting Program funded by the Gates Foundation with the University of Berkeley looks like an interesting model although I think the program for tobacco control could hire more local journalists, in every country and with a detailed deadline and content requirements. Less than 10% of the budget could certainly pay for one journalist per country publishing one article per month. That would be effective communication and advocacy. A French speaking example is Baleki Congo Blog Net, the collective blog open in RDC with the support of the Lille's school of journalism. I am not sure there is any article in French in the Africa Reporting Program. I think each journalist is compensated $50 per post.
Coulibaly is from Burkina Faso. He smoked for 25 years and tells how he
quit 7 years ago. He also explains why he favors smoke-free public
places. In French. On YouTube. Filmed by Mike and Jean.
Another excellent example on how to use YouTube for tobacco control :)