While spending Earth
Day at the Fortune Brainstorm Green Conference, held at the Ritz Carlton
in Laguna Niguel, California, I couldn’t help but marvel at how far
we’ve come since I started covering the trash beat on Earth Day, 1997.
Listening to Bill Clinton’s keynote on climate change, and hearing executives from IBM, GE, and WalMart tout their impressive sustainability initiatives, one could not help but feel a glimmer of green optimism.