While spending Earth
Day at the Fortune Brainstorm Green Conference, held at the Ritz Carlton
in Laguna Niguel, California, I couldn’t help but marvel at how far
we’ve come since I started covering the trash beat on Earth Day, 1997.
Listening to Bill Clinton’s
keynote on climate change, and hearing executives from IBM, GE, and
WalMart tout their impressive sustainability initiatives, one could
not help but feel a glimmer of green optimism.
With the sinking economy gasping for
air, trying to sputter back to the surface, and Swine Flu spreading
a new kind of fever, global warming is being put back on the ice shelf,
or so it seems. Americans are telling their President to stop
multi-tasking and focus on the financial markets first. As if there
is much value in jobs and security on a dying planet.
Let’s hope the days of economy vs.
environment’s false dichotomy are behind us, along with the fake arguments
against climate change science.
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