David Hammond about Health Warnings on Cigarette Packs
Rendez-vous 157
June 13, 2006
This is my first podcast interview in 2006
David Hammond
is with the Department of Health Studies of the University of Waterloo
in Ontario. He is the co-author of a research paper published in
Tobacco Control Journal about the Effectiveness of cigarette warning labels in informing smokers about the risks of smoking.
All my aplogies for the hissing sound on my side 
It is due to a misplacement of my headset.
Thank you for your patience and understanding 
Visit the excellent site of Physicians for a Smoke Free Canada to see the best warnings to date.
The key elements of an effective strategy are: the bigger the labels
the better, pictures are most effective (especially "hard hitting ones"
according to smokers), include supportive resources to help quit (like
the quitline number, website and supportive comments), plan from the
start a regular (once a year) change and upgrade of the warnings.
Keep lobbying the goverments because despite the obvious impact of such
warnings and the fact they don't cost anything in public funds, many
states remain very reluctant to join the countries that have already
decided to implement effective warnings.
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