A new campaign by The Cancer Council Western Australia’s Make Smoking
program will encourage parents to make their home and cars smoke free
to protect their children from the dangers of second hand smoke. WATCH
In Minnesota the recent media campaigns produced by Clearway have focused on secondhandsmoke. You can see the 3 TV ads, including one with Heather Crowe (who died on May 22, 2006) on the areyouokwiththat.com site. They emphasized the untimely death of non-smokers exposed to environmental tobacco smoke: "involuntary smokers, involuntary deaths".
Lisa is an American Cancer Society volunteer and a cancer victim of
second-hand smoke on her jobs in bars and restaurants. She tells her story in a clip you can watch on YouTube. It is part of the Smoke-Free Illinois campaign. The clip started airing on March 22.
From the blog of Smoke-free Illinois: A 30 second TV ad can't do justice to Lisa's story of courage and
survival. What follows is the written testimony Lisa Christia filed
with the Senate Executive Committee earlier this month in support of
Smoke Free Illinois. Read Lisa's story, and understand the risks and
dangers of secondhand smoke.
In November 2006, Legacy and the Ad Council launched 2 new clips about secondhand smoke. They are available on the dont' pass gas site and and on You Tube.
The problem I have with this presentation is that the smoker appears
totally unconcerned about his own health and the other people don't
seem either: taking it outside is considerate but I find the very light
tone sort of makes it OK to smoke (as long as it is outside).
The new media campaign in Utah
(that started in october 06) presents 4 clips of scenes from the past:
in an airplane, a doctor's office, a typing room, a restaurant. Just
click on the pictures on the left of the Smoke Free Utah page to see each clip or go to YouTube.
The scene in the doctor's office is quite amazing :)
Co-produced by TF1 and the CNCT
(French National Committee for Tobacco Control) the simple and poignant testimony (30 sec) of Michèle (63 years old) who never
smoked but has lung cancer because of her exposure to tobacco smoke. WATCH (big file slow to download, thank you for your patience). Or via YouTube. Here is a longer version (text) of her testimony (in French) from the press file.
In what may be a first for the Federal Government, Health Canada
has posted its new anti-smoking ad about secondhand smoke in the home on YouTube.
Also in French. As of today I don't know of any other Health Department using YouTube officially. The traffic seems to remain low (the clip is not that exciting either).
This ad produced in Portugal for the Club of the Friends of the
Environment is one of several that compares smoking to farting. Its
English speaking version shows up on YouTube and it is listed in the Adforum site (but you have to be a subscriber to see it). I have found no reference to the year when it was created.
The Massachusetts Department of Health produced 3 TV Ads in 2002 about various hazardous chemicals present in ETS. This format inspired similar spots in other countries. WATCH this one about formaldehyde.
the UK, the Department of Health is launching a new media campaign to
prepare the public to the smoking ban. Below are more details from the
Observer. WATCH (from Boardsmagazine site as I was unable to capture it -yet- for GLK)
Two clips on YouTube celebrating the new smoke-free environments in Hong Kong: workplaces and restaurants and karaokes.
They are produced by the Tobacco Control Office of the Hong Kong Health
Department but it does not look they were "officially" posted on
The Fall 2006 media campaign by the Swiss Federal Office for Health airs 3 TV Ads
congratulating various places for becoming smokefree: the Swiss
railroad, a restaurant, a sport club (in German, Italian and French
On March 26, 2006 Scotland banned smoking in pubs, restaurants and
workplaces. Here is the shock TV ad that began airing in November 2005 in support of the upcoming ban: the message is clear: "Passive smoking kills". WATCH
Luc's Office was produced in October 2004 by FCB for the French Health
Promotion Agency (INPES). It was the first clip (along La Maison de Marie,
Marie's House) ever devoted by this Agency to passive smoking since the
Tobacco Control Act of 1991 that supposedly protected non-smokers
rights but was left mostly unenforced. That's 13 years of burying the issue but those two clips are quite good. WATCH (Luc),
A young woman is seating in a cafeteria. This guy sits in front of her
and lights up a cigarette. She looks at him. Guess what's next :) WATCHYT This film is produced by Stivoro: Hou het leuk, hou het rookvrij