Sherriss (who is a smoker) wrote in her blog about her reaction to this ad (and others).
Recently I have been thinking about anti-smoking ads. When I see an
anti smoking ad, I don't think to myself that I should quit. It just
triggers my thoughts about smoking and then I want a cigarette. Perhaps
the strategy should change. Instead make ads about healthy living,
healthy lungs, healthy heart, healthy skin, being able to walk up a
flight of stairs and not feel like your lungs are going to explode.
More stamina, more energy. Focusing on the negatives propogates those
exact thoughts/actions that the ad is trying to get you to stop. Not
sure if I am explaining myself properly...
What do you think?
In any case I think this is a good ad, except for that 'Death' part. It doesn't help at all.