This image comes from the blog of Farrukh Naeem.
Creative Director: Prashant Sankhe
Copy: Sudeep John Koshy
Art Director: Prashant Yeware
“I thought it was an interesting take on the horrors of the terrible day,” says Prashant Sankhe, Creative Director at PerceptGulf, Dubai, UAE - the advertising agency which created the ad.
“The same could happen to the human body too… if subjected to the terrors of smoking,” Prashant says drawing a parallel to the life-threatening risks of smoking.
So, how did this idea come up? This is how the story goes… Sudeep, the senior copywriter was surfing on the net late night and a bolt of an idea struck him as he was writing his dairy and looked at the date.
Well, that’s the official story. What I am thinking is, did he have anything dangling in his fingers in that creative moment which ’sparked’ the idea? Only Sudeep can tell…