Dubai: Anti-smoking ad and 9/11

This image comes from the blog of Farrukh Naeem.

Creative Director: Prashant Sankhe
Copy: Sudeep John Koshy
Art Director: Prashant Yeware

“I thought it was an interesting take on the horrors of the terrible day,” says Prashant Sankhe, Creative Director at PerceptGulf, Dubai, UAE - the advertising agency which created the ad.

“The same could happen to the human body too… if subjected to the terrors of smoking,” Prashant says drawing a parallel to the life-threatening risks of smoking.

So, how did this idea come up? This is how the story goes… Sudeep, the senior copywriter was surfing on the net late night and a bolt of an idea struck him as he was writing his dairy and looked at the date.

Well, that’s the official story. What I am thinking is, did he have anything dangling in his fingers in that creative moment which ’sparked’ the idea? Only Sudeep can tell…

Comments

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So, how did this idea come up? This is how the story goes… Sudeep, the senior copywriter was surfing on the net late night and a bolt of an idea struck him as he was writing his dairy and looked at the date.

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Sorry, but your fighting a lonsig battle. She will give up when she is willing n ready to, not coz u want her to. I agree, it is a disgusting habit. She is only killing herself, though it's hard for you to watch her doing this as you love n care for her, it is her decision to make in the end. Tell her that it will effect her in the future and when she is wanting to have children, it will be harder for her to give up later the longer she holds onto the habit. All the best, n good luck;-)

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Thanks, as always, for sharing your thoughts and talents.

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good post! did he have anything dangling in his fingers in that creative moment which ’sparked’ the idea? Only Sudeep can tell…