From this blog for the Emirates Post.
This is yet another anti-smoking print ad comparing smoking with the weapon of mass destruction and the text is written with systematic arrangement of cigarettes. However, the ad attempts to depict the horrific side of the smoking but lacks affectivity for the masses at large. The ad has attempted to draw a parallel between smoking and WMD seems to be over-hyping the subject. Since for many people comparison of comparables is digestible and it remains in focus but making the canvas larger sometimes result in loosing the focus.
Moreover, there is no denying that smoking cigarette kills. The ad has been executed by Index Advertising for The Emirates Post.