Derek Yach launched this new foundation with the financial support of Philip Morris to the tune of $ 1 billion in 12 years. What do you think? What could it mean for Africa? Let us remember Derek is from South Africa. Matt Myers of Tobacco Free Kids focuses on Philip Morris without once mentioning Derek's history as a worldwide tobacco control advocate nor the questions around quitting or the eventual less toxicity of e-cigarettes as exposed by Derek in a video. Here is Philip Morris short press release. As for the organization of this new foundation, at this point the only person mentioned is Derek except for the media contact person, Tom Langford, who is VP with a PR firm, Feinstein Kean Healthcare, an Ogilvy Company that lists as a client, the Vitality group, Derek's former employer and also a firm that worked for the tobacco industry.
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