Signaled by Mary Okioma, Executive Director of Women for Justice in Africa (Nairobi)
Address by Margraret Chan to WHO staff on the occasion of the 100th anniversary of International Women’s Day (Geneva, Switzerland, 8 March 2011)
Colleagues, ladies and gentlemen,
In 1968, the Philip Morris tobacco company introduced Virginia Slims. This was a cigarette designed, packaged, and aggressively marketed to young professional women. The ads usually contrasted an old-fashioned sepia-tinted photo of household drudgery or women doing farm work with the image of a fashionable, liberated, young and, of course, very slim female smoker. The ad campaign was fabulously successful and its slogan became famous: You’ve come a long way, baby.
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