C'était dans le journal d'hier lu dans le train avec un edito de Joffrin sous ce titre (sans ?). Il y aurait bientôt une radio/podcast (quand?). Mais la part des blogs reste congrue pour le moment. Tout comme leur présentation actuelle sur le site via un dérouleur: à l'époque de netvibes c'est la honte. Il y a encore beaucoup de chemin à parcourir mais c'est l'annonce d'un début.
Ci-dessous un article instructif en anglais.
En voulant faire un lien avec l'édito de Joffrin qui annoncait les changements je me rends compte qu'il est impossible de le trouver sur le site !! Et pas moyen de faire marcher la search! Tu parles d'un moyen de faire circuler l'info! Ils voudraient l'enterrer ils (?) ne feraient pas mieux. Reste que si Laurent Joffrin avait un blog ce serait facile de retrouver son édito et ce serait un changement visible :) C'est pour quand ton blog (et ton podcast) Laurent?
Newspapers See Success in Moving to Blogs
New data indicates that blogging is paying off for newspapers. According to Nielsen/NetRatings blogs accounted for 13 percent of overall visits to newspaper sites in December. This is up from four percent in December 2005. Unique visitors to newspapers blogs climbed to 3.8 million.
A few years ago Internet pioneer Dave Winer predicted the New York Times would become one big blog. That may not seem so far-fetched. The Times launched dozens of them. One of their newest is a Question and Answers blog. This is just one newspaper that's getting a lot of mileage out of becoming more conversational.
The media's rush to adopt new technologies like blogs, widgets and others should be applauded. It validates the entire bottom-up movement. None of these technologies were invented by the media. The press simply is a fast follower.
Now, as journalism moves to a two-way modality it's going to force a
lot of PR professionals to change their game plan. Stories won't be
written and "put to bed." They will be co-written and re-written by
journalists and readers together. This will either take place within a
journalist's blog or over the ether as a conversation that travels
across many of them.
There's a lot of upside in this if PR pros are helpful in pointing out interesting and truthful dialogue and then get out of the way. The key thing to remember is that the primary conversations that shape what the media covers will first and foremost take place between readers and journalists - and not always who we represent. Our job is to connect. Isn't that how it's supposed to be?
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