Timberland has always been a high quality footwear company while watching the size of their ecological footprint. Manager of Environmental Stewardship Betsy Blaisdell tells us about their innovative new labeling system that spells out their products' total environmental impact, and the values that guide Timberland's bottom line. LISTEN (12 min)
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Great interview. What I like about Timberland is that, as you put it in your introduction, they seem to be "the real deal." I also like that their environmental stewardship is not limited to North America's borders, but also can be found in Latin America and the Caribbean (LAC), the region I focus on. Betsy mentions their DR operation -- I can attest to their efforts there. See the presentation by their DR manager on this at http://www.dr1.com/blogs/entry.php?u=environment&e_id=2200
I also discuss it further at http://www.temasactuales.com/temasblog/?p=13
I very much like your blog, since I rarely manage to catch you on air. I am going to add you to the recommended blogs of The Temas Blog, and of course, subscribe to your feed!
Best Regards,
Keith
Posted by: Keith R | November 29, 2006 at 10:24 PM