Advertising veteran Bob Kantor of the Hanger Network used his experience and his ingenuity to fill the needs that he saw in the marketplace: the need for new marketing opportunities and the problem of all the energy extracted from making wire hangers, and the 3.5 billion of them that end up in landfills. The result of his brainstorming? 100% recycled paper hangers that he promises are stronger and more durable than the wire ones in your closet. And selling adspace on them has made them profitable. LISTEN (10 min)
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Hey Betsy, thanks for having this guest speak about their product. I called them up after your interview and was able to speak for quite some time with the CEO himself. I think they could really shift the industry in a more positive eco-direction, while using capitalism to fund it!
Posted by: WildConcern | February 08, 2007 at 09:02 PM