The interesting session on Health Promotion was chaired by ECL member Dutch Cancer Society's Stefan Wigger. I had joined the session late, but was just in time for the presentation by Cancer Research UK's marketing Manager, A. Brown, who gave example of ads as part of her presentation on "Smoke is Poison - advertising to raise awareness of toxic chemicals in tobacco smoke" .
The ads are viewable here.
The ads are interviews with people who work with hazardous chemicals, and show the natural surprised reactions of the workers when they are told that those same dangerous chemicals are found in cigarette smoke. Re the ad on "Formaldehyde Video Ad", the speaker said the funeral manager, a heavy smoker, was genuinely shocked and proceeded to quit after the video was made.
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