What budget for media campaigns in the UK and other countries?
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Budgets for media campaigns about tobacco control in France and England (millions of Euros)
2005 11,9 26,7
2004 15 37
2003 12 35,6
2002 7 17,8
05/02 45,9 117,1
During this 4 year period the French government has spent 39% of what has been spent in England (the numbers do not include expanses in Scotland). For the first 6 months of 2006 the investment in France has been 4,6 million (40 days on a total of 181). That's about 80% of the time without any communication. For 60 million people the 2005 budget represents 0,19 Euros per person (less than a US 25 cents). Meanwhile the French government has offered the tobacconists a financial support of Euros 148 millions (for 2004).
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