In this Memory Lane/Oral History segment Philippe Boucher tells us about Alain Le Quernec, a graphic artist from Quimper (in Brittany) who with his high school students took up the tobacco industry: they produced posters linking famous cigarette brands with cancer and death, using as a signature the motto "Advertising Kills" (La Pub Tue). He explains the laswuits that followed and the consequences and lessons for the French Tobacco Control Movement of this period. LISTEN
Recent Comments