Youth Anti-Smoking Campaign Gets Fashionable according to Adrants:
WongDoody, which recently brought us the clever Horizon Air
campaign, has extended its No Stank You youth anti-smoking campaign for
the Washington State Department of Health with a social media and
fashion styled campaign.
The program is described thusly, "To earn a free No Stank You shirt, teens visit No Stank You
and participate in the "Do 3, Get T" incentive program. Points are
awarded for adding a No Stank You banner to a personal Web site,
submitting an original tee design, referring a friend to the No Stank
You site and more. Each activity is worth one point. Three points earns
a free tee."
Supporting the effort are TV and radio. View one of the six spots here. Gross. Weird. Good.
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