Tobacco Control Videos

Yosi Kadiri - No To Smoke

The biggest public campaign in the Philippines has been ‘Yosi Kadiri’ (slang for ‘cigarettes are disgusting’), aimed at youth, launched in 1994 by the Department of Health (DOH) (Torres et al., 2000). It faltered through insufficient budgetary and legislative support (The DOH ‘Yosi Kadiri’ Campaign, 2000). WATCH (one of the ads on YouTube)

Joanne

A classic antismoking TV ad produced in 1994 for the Health Department of Ontario. On YouTube.

Janet Sackman's Testimony (1994)

Janet Sackman is a throat cancer survivor and a former model for Lucky Strike. In several TV ads she told how she was induced into smoking by a tobacco executive.  Her powerful testimony was aired in many  countries. This version is from Quit  Victoria  (Australia). The campaign was aired in 1994.
WATCH

Dreams - Ontario - 1994

The motto of this campaign produced by the Ministry of Health of Ontario was Smoking it will suck the life the out of you. There was another ad showing people diving into a pool of toxic products and the even more famous Joanne. WATCH