Partnership for a Tobacco Free Maine has produced numerous TV ads. We start with those two: When will it end (1) and Lung Cancer is a horrible disease (2). They both aim at inciting smokers to quit.
WATCH 1 WATCH 2
Both messages were extensively
researched with committed smokers, and the results
led PTM to develop and air what are our most graphic
and memorable messages to date.
The purpose is
simple, to begin to get smokers to more seriously
consider quitting.
When Will It End: The timing of when tobacco-use turns into
tobacco-related disease or death is the focus of this message. Will it affect your life just
as you’re beginning to start a family? When
your nest is ready to empty? Will
it be sooner or later.
Lung cancer is horrible disease/autopsy - This is a real depiction of a woman who dies after being diagnosed with lung cancer.
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