A man lights a cigarette. He is shot dead: If you smoke you are killing yourself, 55 Filipinos die everyday of smoking related illness. Stop today. Produced for the Philippine Cancer Society.
WATCH
Nota: the environment of this server is "adult oriented" but I could not find the ad elsewhere. The spot can be seen on the Adforum (if you are a subscriber).
Description / SynopsisA man lighting up a cigarette whose head suddenly explodes after taking a hit. Supers: If you smoke, you kil yourself.
Context55 Filipinos die everyday from tobacco related illness. But awareness of the dangers of smoking remains low.
Philosophy/SolutionStrongly associate smoking with death of suicide.
| Title | "Gunshot" |
| Agency | BBDO / Guerrero Ortega |
| City | Makati City |
| Advertiser | Philippine Cancer Society |
| Brand Name | Philippine Cancer Society |
| Product Name | Anti Smoking Campaign |
| Business Sector | Public Safety, Health & Hygiene |
| Market | Philippines |
| Country of Production | Philippines |
| Language | English |
| Type | Television |
| Length | 30 seconds |
| Tagline | If you smoke, you are killing yourself |
| Executive Creative Director | David Guerrero |
| Art Director | Tony Wiliams |
| Copywriter | Kevin Pereira |
Comments