Here is the new antismoking ad from New York City, in English and in Spanish. WATCH
Grisly toll of smoking bared in shocking new anti-cig ad - New York Daily News
December 13, 2006
Lisa L. Colangelo
Rotted teeth. Twisted lips. A diseased lung.
These startling and sickening images are featured in the city Health Department's latest anti-smoking television commercial, which debuted yesterday.
It's the department's most graphic TV spot to date.
"Cigarettes are eating you alive," the announcer says as views of a beating heart and blackened lung flash across the screen.
The ad also features creepy closeups of a deformed mouth.
"Hard-hitting ads work," said Sarah Perl, assistant health commissioner for tobacco control.
"We want to counter the glamorous images that the tobacco industry is putting out," she said, "and as the new year approaches, we want to motivate people to quit - and to remind them that help is available."
The department will spend $1.2 million over the next five weeks to air the ads on local, cable and Spanish-language television stations.
Health Commissioner Thomas Frieden and his department have mounted an aggressive battle against smoking since he was appointed in 2002.
According to the Health Department, smoking is the leading cause of preventable deaths in New York City, estimated at about 10,000 a year.
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