A new series of TV ads targeting teens. On YouTube.
In an effort to help
young people reduce tobacco product use, Calgary Health Region, through
funding from Health Canada, Smoke-Free Calgary and Alberta Cancer
Foundation, has launched a mass media campaign to reduce tobacco use
among 18-to-24-year-olds.
The objective of this campaign is to
raise awareness within four specific groups, including Aboriginal young
adults, (post secondary) students, trades workers, and young adults who
will be affected by the new Smoke-Free Bylaw. The campaign was
developed in partnership with the Calgary Health Region, Alberta Cancer
Board, Health Canada, the Canadian Cancer Society, AADAC, Mount Royal
College and Smoke-Free U of C.
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Floyd Black Horse is a smoker who’s decided to quit.
This makes the 22-year-old a natural choice to be one of the public faces of an eight-week advertising campaign launched today by the Calgary Health Region to help young adults butt out.
“The anti-smoking campaign … has been a huge influence on my decision,” said Black Horse during the program’s launch at Theatre Calgary.
The program features Black Horse and other young people in a series of public service announcements, posters and transit ads that highlight the challenges of nicotine addiction.
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