The new media campaign in Utah (that started in october 06) presents 4 clips of scenes from the past: in an airplane, a doctor's office, a typing room, a restaurant. Just click on the pictures on the left of the Smoke Free Utah page to see each clip or go to YouTube.
The scene in the doctor's office is quite amazing :)
These new Utah
Department of Health Tobacco Prevention and Control program (TPCP)
spots were created and produced by the Crowell/Love Partnership in Salt
Lake City in conjunction with Blissium Productions.
What were we thinking? Well, back in the 50s, 60s and 70s, we hadn't nearly the knowledge we have now about the dangers of secondhand smoke.
People smoked in airplanes, family restaurants, offices, and even hospitals--places where we wouldn’t dream of lighting up today. Over the last few decades, we’ve seen dramatic changes in smoke-free laws, and the acceptability of smoking around others.
We know that secondhand smoke can kill, and we take steps to reduce the harm it inflicts on others – friends, family, children, colleagues.
Now Utah is joining numerous other countries and states (including New York, California, Montana, England, Ireland, and Italy) in taking secondhand smoke protections to a new level.
The Utah Indoor Clean Air Act has been amended, and some of its provisions are already in effect-- others will be phased in over the next couple of years. They affect private schools, bars, clubs, and additional worksites. These kinds of policies have proved effective and popular in other places. In New York, bar workers reported a decrease in respiratory symptoms and irritated eyes after their smoke-free law went into effect.
In Ireland, their law has proved popular with most surveyed pub-goers. In multiple states and countries, business has either improved, or experienced no negative effect from these laws. Smoke free Utah starts now.
Comments