Tobacco Control Videos

Product Recall

This Australian ad where a tobacco industry executive announces a total recall out of health concerns and burst out laughing at the end, was aired in 2002. WATCH (on YouTube)

The new Singapore ads aired only at night

The ads were too disturbing for children according to complaints. They'll be aired only after 8 pm. There has been a 5 fold increase in the number of calls to the quitline.

New campaign in Singapore: Quitting is hard, not quitting is harder

A new media campaign in Singapore uses the testimony of a mouth cancer victim. it is very similar to the campaign that ran in Australia last year. It is also a reference to the graphic warnings on the pack. WATCH

Headless Turkey Stars In New Washington State Campaign

The tagline for the new media campaign for the quitline in Washington State is "You can't rely on cold turkey alone". Signaled via Google Blog Alert by Adfreak and Make the logo bigger. Of course the 4 spots are already on YouTube.