This is the new TV campaign in New South Wales that airs from 12 April 2007 to end of June. Do you want heart disease or lung cancer? WATCH (MMC).
Also on YouTube.
A new television commercial called ‘Which Disease?’ airs in NSW from 12 April 2007 to end of June.
Following the introduction of graphic health warnings on cigarette packs in 2006, the Cancer Institute NSW has been developing campaigns that build on these images to create a lasting impression every time a smoker purchases a pack.
Research undertaken by the Cancer Institute NSW has found that many smokers have been trying to avoid the more graphic health warnings at point of purchase.
This commercial focuses on the reality that you can’t choose which smoking-caused disease you will actually get if you continue smoking. It encourages smokers to reflect on their own smoking behaviour and challenges their beliefs regarding the likely health consequences of their smoking.
The commercial also reminds smokers that quit smoking support is available through the NSW Quitline (13 7848).
‘Which Disease?’ airs from 12 April to end of June across NSW television.
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