A Thematic Typology Of Anti-smoking Spots, by Richard Raskin

This article published by Richard Raskin in March 2005 is an interesting attempt to build a typology of anti-smoking spots. Unfortunately many of the links to the actual spots posted at the end no longer work. Interviews with film makers and producers bring  useful context.

Summary
What I have tried to provide in this article is a framework for charting anti-smoking TV spots, and an introduction to recent ads that are worthy of attention because of their inherent storytelling and motivational qualities and the clarity with which they represent a particular anti-tobacco strategy.

The following table, listing most of the examples cited above, may be useful as a schematic reminder of the contents of this study.

Harmful effects of smoking	Joe Eszterhas Artery Emily, Mark A Man and His Horse Ghost
The foolishness of the smoker	Marker Man Barber Live Longer
The cynicism of the tobacco industry	Industry Recall (April Fools) Growth
The process of quitting	Suspense Smokeopera: Breakup, Packing, Stalker Quitplan; Wolf, Remote

Comments

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Interviews with film makers and producers bring useful context.

[Shala Ohms]

The health ministry and the government of Russia are now taking aggressive steps to inform their citizens about the dangers of smoking. They've instructed tobacco companies to attach anti-smoking messages in every cigarette pack. They also developed a bill that mandated the sale of cigarettes in special licensed kiosks.

[Account Deleted]

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