Tobacco Control Videos

The return of anti-smoking ads in Florida: not before 2008

Thanks to the voters intiative that changed the constitution the funding for the tobacco control program is back in Florida ($58 million for 2007) but it looks like the new media campaign will not start this year.

Denise Sullivan about the campaigns of the Cancer Council Western Australia

This cyber-interview was originally published on the rendezvous blog (Rendez-Vous 169 July 10, 2007)

Philippe Boucher: Hello Denise. Nice to have you back for a rendez-vous since our previous cyber-interview took place on March 31, 1999. You are still very much involved in tobacco control. Can you update the professional information about yourself?

Denise Sullivan: Thank you Philippe.  I am pleased to say I am still very involved in tobacco control, although now working in the non-government sector.  In August 2000, I took up the inaugural position of Director of The Cancer Council Western Australia’s Tobacco Program (known then as ‘Target 15’).

A study looks at the indirect route (via peers) that messages often take

“Anti-smoking ads have the greatest impact on smoking attitudes and behavior when adolescents think that their peers are listening to those messages,” Paek said. “And that makes sense because people are more likely to listen to what their close peers say rather than what the media says.”

Is user generated content an option for anti-tobacco ads?

That's the way Al Gore wants to go with his new Ecospot initiative. Could that model also apply for anti-tobacco campaigns?
Source: The New York Times

A study of Anti-Tobacco Advertising by the University of Arkansas

Marketing researchers at the University of Arkansas have completed a study of the impact of an anti-tobacco advertising campaign and found that attitudes toward the campaign and the campaign message were positively connected to the consideration among smokers to kick the habit.

Tobacco farming issues on the blog Sidewalk Radio

Films about tobacco farming are available on Sidewalk radio the blog created by Marty Otañez. The name Sidewalk is a reference to the way people in Africa describe the information you get from the street. I was accustomed to the french version "radio trottoir" but had never  encountered the english one.

The lost promise of an antismoking vaccine, by Howard Koh

The lost promise of an antismoking vaccine is an opinion editorial by Howard Koh that was published on July 11, 2007 in the Boston Globe.
It reflects on the Massachusetts Tobacco Control Program that was gutted in 2002.

IMAGINE first creating, and then essentially abandoning, an innovative life-saving vaccine. Sadly, that is what has happened in Massachusetts.

In 1992, voters approved a statewide program designed to counter the devastating health effects of tobacco. By supporting a 25-cent-per-pack increase in the state cigarette excise tax to fund this initiative, voters put their trust in a solemn investment to lift our collective health.

Will Ronaldo Martinez's ads return to Massachusetts?

Maybe. According to this article from the Boston Globe where I discovered the ads that have been airing in New York City had initially been produced in Massachusetts, before the drastic budget cuts in the tobacco control program.