Switzerland: TV spots 2007

3 spots have been produced in 2007 for the Swiss DOH. They congratulate (Bravo) organizations that have gone smokefree: a university, a hotel, a gymnastic club.
The motto is "Less smoke, more life", the spots are in French, German and Italian.

A poster presentation by Ursula Reinhard (for the 4th European Conference)
Swiss Federal Office of Public Health, Berne/Switzerland

Poster presentation: The tobacco prevention campaign: From Smoking is harmful to BRAVO

The mass media campaign was from the beginning part of the National Tobacco Prevention Programme 2001 - 2007. With "Smoking is harmful" the FOPH launched from 2001-2003 an information campaign about the latest scientific findings. It intended to draw attention to the devastating effects of smoking, and that smoking is going to be discussed in Switzerland again.

From 2004 the campaign focuses passive smoking with a popular, different approach with "Uns stinkts!,  De l'air!,  Aria!". This campaign was much more emotional because it showed the opinion of non-smokers in a mass-media campaign. (Resultats taken from a scientific search).

From 2006 the Campaign changed the message into a "BRAVO". This campaign showed the first successful stories about making your environment smoke-free and congratulated real organisations, companies, the swiss trains, schools ecc. Its aimed to show that tobacco prevention is attractive, possible and that we are on the right track but that we didn't reach all our goals yet.

The poster presentation will show the resultats of the evaluation of the campaign and how a vision like "Nichtrauchen ist die Norm"  = Non smoking is to be considered the norm" can be achieved with the approbriate messages and planning.

Please find further information on: www.bravo.ch   and  www.bag.admin.ch   Themen / Tabak / Kampagne

 

Ursula Reinhard , Head of project "BRAVO campaign"

Swiss Federal Office of public health

Here is a summary of the campaign (in French)

Campagne BRAVO

L’Office fédéral de la santé publique (OFSP) a lancé le 21 mai la nouvelle campagne pour la prévention du tabagisme. Dotée d’un budget de 3,7 millions de francs, «BRAVO» évoquera les succès déjà enregistrés dans le cadre de la prévention. L’OFSP souligne que ses effets sont dorénavant perceptibles jusque dans les entreprises et les organisations où la mise en place d’un environnement non-fumeur a longtemps semblé difficilement réalisable, voire inconcevable. La campagne BRAVO s’articule autour du site Internet bravo.ch, mais aussi d’annonces, d’affiches et de spots TV qui seront proposés au public aux mois de mai et de juin, puis en septembre et en octobre. Selon le dernier sondage, le taux de fumeurs a reculé entre 2001 et 2006 de 33 à 29%. L’objectif de la campagne est néanmoins de faire passer ce chiffre à 20%.

Comments

[wow gold]

I just deliver those to high school and I have sooo numerous comments and perhaps they are amazingly vogue!! The only fraud could be that the flap slips a little bit of when you bring wow gold despite the fact that won't fold the wow gold straight down.