Tobacco Control Videos

New York State: Smoked out kids to promote the quitline

This ad is aired in New York State to promote the quitline. On YouTube.
The parents smoke and smoke is coming out of their children's noses...

Source: adfreak.com

UK: Teenagers asked to make films

Teenagers are being asked to make films for Channel 4 to encourage their contemporaries to quit smoking.

The online competition is being launched with Cancer Research UK and DJ Spoony to coincide with new legislation which makes it illegal to sell tobacco to under-18s.

United Kingdom, Quit because: Sexiness in a stick

Quit has produced two new web-videos and both are on YouTube: Sexiness in a stick and Smoking Fox (or The Ventriloquist). Quit has also opened a channel on YouTube.

The new campaign in Washington State

This article in the Seattle Post Intelligencer describes how the spots are selected and the results obtained in Washington State.

$3 million to promote the quitline in Oklahoma

The state's Tobacco Settlement Endowment Trust board has agreed to put nearly one-third of its $13.3 million budget into media campaigns intended to help people stop, or never start, smoking.

Source: AP

A New York Times blog about the anti-smoking ads from Victoria now aired in New York City

"It wasn’t enough to show Ronaldo Martinez, who has to breathe through a hole in his throat as a result of years of smoking.

New York City health officials have taken their gross-out antismoking campaign one step further. They are in the midst of a three-week television blitz with a pair of the most gruesome and grisly advertisements in the city’s war against cigarettes." Source: New York Times Blog City Room

Oceania Conference: Airing quit campaigns on YouTube

Becky Freeman, from the University of Sydney, told the Oceania Tobacco Control Conference in Auckland, New Zealand that YouTube could be a new medium for cessation campaigns:

"If the material is entertaining and amusing it can become very popular. Producing unique content for YouTube, as opposed to posting already existing television campaigns, is a strategy that needs to be explored and evaluated for effectiveness.

"There is potential to conduct a very cost effective YouTube quit campaign."

The smoking apple

This animated clip was produced by Alvin Lim, Ng Wan Churn, Pan Jing, Lee Ailin in Singapore. On YouTube

Q&A: Legacy's Cheryl Healton interviewed in AdWeek

Cheryl Healton about smoking in movies and Legacy's strategy.