Some Tobacco Control advocates consider that targeting nicotine is a faulty move. They wonder what the EU tobacco control experts input was for this campaign.
Here, is a copy of the famous spot where Johan Cruyff juggles with a cigarette pack. Hopefully the link will not be broken. If it is, go to Youtube and search for Cruyff antitobacco :) you should find another copy.
The BREATHE campaign - organised by Channel 4's 4Talent, Cancer
Research UK and the Department of Health (DoH) - asked aspiring
directors to send in their compact cinematic ideas about smoking. The movies can be viewed on Youtube:
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