Tobacco Control Videos

Q&A: Legacy's Cheryl Healton interviewed in AdWeek

Cheryl Healton about smoking in movies and Legacy's strategy.

New Truth Spot: Derrick Beckles Interviews Nick Cannon

Rapper/actor Nick Cannon has become the new spokesperson for the American Legacy Foundation's anti-smoking campaign, Truth. The Gigolo hit maker uses satire to get the message across to youths in the organization's latest TV advertising campaign, which began airing in the US earlier this week.
Sources: Ad Week and Star Pulse News Blog via Google Alert.

Rendez-vous with Eric Asche, Vice-President Marketing for the Legacy Foundation

Thank you Eric for taking the time to answer my questions. May I ask you to introduce yourself?

Eric Asche: I came to Legacy from advertising agency GSD&M in Austin, Texas. At GSD&M, I served as Account Director, working with the foundation on several advertising campaigns, including Bob Quits, Mary Quits, Great Start®, Circle of Friends®, as well as overall foundation branding efforts.

More Legacy Films going to the movies

CDC is funding an extension of the Legacy program airing tobaco control spots in movie theaters. The spots are 1200 and Bodybags. I was unable to find a copy of 1200 on line.

The Singing Cow Boy Goes To The Movies

American Legacy takes the cow boy to the movies: more than 17,606 screens in 50 states will feature Singing Cowboy in an effort to counter the effects of smoking depictions in movies, which have been demonstrated to be a significant motivator for youth nationwide to smoke. The cow boy's name is Tom Cook he had a total laryngectomy 8 years ago. He is currently 46 years old. He smoked 3 packs a day for roughly 20 years and quit when he was 33. Five years later, at age 38, he was diagnosed with laryngeal cancer. His surgery removed his larynx (which we commonly call a voice box).

Don't Pass Gas: Two New Clips

In November 2006, Legacy and the Ad Council launched 2 new clips about secondhand smoke. They are available on the dont' pass gas site and and on You Tube. The problem I have with this presentation is that the smoker appears totally unconcerned about his own health and the other people don't seem either: taking it outside is considerate but I find the very light tone sort of makes it OK to smoke (as long as it is outside).

Cause You Don't Always Die From Tobacco

The Singing Laryngectomy Cow Boy is a Truth Ad on YouTube (and now on the Infect Truth site) I reported about on November. As of today it would have been viewed 101.184 times. Probably one of the highest traffic for an anti smoking video on YouTube.

Bob Quits

Bob Quits was a "reality campaign" aired in New York City in 2004 with the Legacy Foundation.
WATCH

Knowledge is contagious: Infect Truth in 2007

In 2007 Legacy will try to Infect Truth via traditional media and social networking Web sites. Two spots are available on the site but are they posted elsewhere and more important why not make available on line all the previous spots produced by American Legacy?

Grab A Splode

This spectacular Truth Ad underlines that Only one product actually kills one third of the people who use it: Tobacco. Found on YouTube (no date, no official reference).