This 3 minute + video, produced in Sidney in one hour by Mike Atrix was posted on YouTube on July 15 2007. One month later it has been seen by more than one million people. Thank you to Simon Chapman who pointed it to us :)
Surfing on Google I find this campaign organized by Calgary when they become smokefree in early 2007. But the campaign is about helping youth quit. The 4 ads are on the smokefreecalgary.com site and on YouTube. Interesting as they are "just" testimonies, ie quite easy and cheap to produce.
In what may be a first for the federal government, Health Canada
has posted its new anti-smoking ad about secondhand smoke in the home on YouTube.
Also in French.
The motto of this campaign produced by the Ministry of Health of Ontario was Smoking it will suck the life the out of you. There was another ad showing people diving into a pool of toxic products and the even more famous Joanne. WATCH
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