Below is the pr release by the ad agency. I must say I am not convinced. Do kids go to the site?
Continue reading "Colorado: An Animated Movie for the Own your C campaign" »
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Colorado: Own Your C
This unorthodox anti-smoking campaign takes aim at teens, encouraging making good choices decisions and not mentioning tobacco. WATCH the 3 spots on YouTube. I must admit they do not resonate much with me but I am not the target :) Of course there is also the website. Still...
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