3 spots have been produced in 2007 for the Swiss DOH. They congratulate (Bravo) organizations that have gone smokefree: a university, a hotel, a gymnastic club. The motto is "Less smoke, more life", the spots are in French, German and Italian.
A new campaign by The Cancer Council Western Australia’s Make Smoking
History
program will encourage parents to make their home and cars smoke free
to protect their children from the dangers of second hand smoke. The TV ads will run from May 27 to June 23. WATCH
In Minnesota the recent media campaigns produced by ClearWay have focused on secondhand smoke. You can see the 3 TV ads, including one with Heather Crowe (who died on May 22, 2006) on the areyouokwiththat.com site. They emphasize the untimely death of non-smokers exposed to environmental tobacco smoke: "involuntary smokers, involuntary deaths".
The TobaccoFreeCA site now hosts 8 TV ads from past campaigns but there are no direct links so you'll have to go to the page, until geeks find ways to post them on YouTube :) Showing California's lingustic diversity there are ads in spanish, in chinese, korean and english...
This spot that assimilates second-hand smoke to physical abuse was produced for the American Lung Association of Maryland. It was taken off YouTube and other places after complaints were voiced and apologies offered. The controversy is detailed on Siegel's blog. WATCH
This is an interesting personal story posted on YouTube. Unfortunately you can see it attracts a much smaller audience (300+ vs 30K+) than the advices about how to smoke :( The tobacco control community has to get better, much better at this youtube way of communicating about/against smoking.
Lisa is an American Cancer Society volunteer and a cancer victim of second-hand smoke. She tells her story in a clip you can watch on YouTube. It is part of the Smoke-Free Illinois campaign. The clip started airing on March 22.
This site hosts a series of spots produced for the Rauchfrei campaigns in Germany. The most recent one aired during the Soccer World Cup in 2006. WATCH
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