Tobacco Control Videos

European Union: the HELP anti-tobacco campaign

This presentation by Pierre Siquier, of the Ligaris Advertising agency, about the HELP campaign is to be delivered during the 4th European Conference on Tobacco or Health.

Another EU-HELP TV Ad: "Absurd Zone"

The name of this campaign is "Absurd Zone".
WATCH

Also on the Help Ad-Folio.

The Ad-Folio Media Observatory

The EU Help-Campaign has created Ad-Folio, a media observatory that allows you to consult the different communication campaigns in European Union countries concerning the anti-smoking battle.

The EU campaign: HELP - For a life without tobacco

The key objective of this EU advertising campaign launched in june 2005 is to use humour to highlight how ridiculous smoking really is, as well as to inform EU citizens of the various channels which they can seek support. By substituting cigarettes with party-whistles, the adverts show the abnormality of smoking and problems it can pose in all sorts of situations. There are 3 different films: Peer Pressure (H1), Smoker's Daily Life (H2), Passive Smoking (H3)

WATCH (Peer Pressure) , WATCH (Daily Life) , WATCH (Passive Smoking)