The
latest commercial, ‘Voice Within’, airs in NSW from 20 May to end of
June 2007. The campaign produced by the Cancer Institute focuses on the graphic health warning “smoking
doubles your risk of stroke”. The press release (pdf) indicates smoking causes 7 strokes per day in NSW. WATCH Also a few comments on this blog.
Continue reading "Voice Within: The New Ad In New South Wales" »
CDC is funding an extension of the Legacy program airing tobaco control spots in movie theaters. The spots are 1200 and Bodybags. I was unable to find a copy of 1200 on line.
American Legacy takes the cow boy to the movies: more than 17,606 screens in 50 states will feature Singing Cowboy in
an effort to counter the effects of smoking depictions in movies, which
have been demonstrated to be a significant motivator for youth
nationwide to smoke. The cow boy's name is
Tom Cook he had a total laryngectomy 8 years ago. He is currently 46 years
old. He smoked 3 packs a day for roughly 20 years and quit when he was
33. Five years later, at age 38, he was diagnosed with laryngeal cancer.
His surgery removed his larynx (which we commonly call a voice box).
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