Tobacco Control Videos

From Hawaii: Just Let Me Breathe

This 60 sec TV ad was created in 2004 for the Hawaii Department of Health. It mixes rap music, comics and skateboarding. WATCH (slow download, thank yo ufor your patience).

The Singing Cow Boy Goes To The Movies

American Legacy takes the cow boy to the movies: more than 17,606 screens in 50 states will feature Singing Cowboy in an effort to counter the effects of smoking depictions in movies, which have been demonstrated to be a significant motivator for youth nationwide to smoke. The cow boy's name is Tom Cook he had a total laryngectomy 8 years ago. He is currently 46 years old. He smoked 3 packs a day for roughly 20 years and quit when he was 33. Five years later, at age 38, he was diagnosed with laryngeal cancer. His surgery removed his larynx (which we commonly call a voice box).

Cause You Don't Always Die From Tobacco

The Singing Laryngectomy Cow Boy is a Truth Ad on YouTube (and now on the Infect Truth site) I reported about on November. As of today it would have been viewed 101.184 times. Probably one of the highest traffic for an anti smoking video on YouTube.

Yosi Kadiri - No To Smoke

The biggest public campaign in the Philippines has been ‘Yosi Kadiri’ (slang for ‘cigarettes are disgusting’), aimed at youth, launched in 1994 by the Department of Health (DOH) (Torres et al., 2000). It faltered through insufficient budgetary and legislative support (The DOH ‘Yosi Kadiri’ Campaign, 2000). WATCH (one of the ads on YouTube)

Why do You Keep on Running Boy? From Scotland to Serbia.

The 2000 Why do You Keep on Running Boy? TV Ad was produced for the Health Education Board for Scotland. Serbia is now considering recycling it.  A tribute to the impact of the music and the video :)