Tobacco Control Videos

Australia: Anti-smoking 'Sponge" ad squeezed again

It so successfully turned people off smoking in the 1980s, the tobacco lobby tried to have it banned.
Now, a revamped anti-smoking "sponge" advertisement is to hit TV screens again this weekend, with the New South Wales Government hoping it will be just as effective with a new generation of smokers.  WATCH

The Critics' Choice 2007

The Critic's Choice program runs from May 30 to September 29: students in various Australian states will watch and rate 12 anti-smoking TV ads. An interesting initiative.

Trish Cotter about the media campaigns of the Cancer Institute in New South Wales

This cyber-interview was originally posted in the Rendez-vous blog.

Thank you Trish for taking the time to be with us today.
May I ask you to introduce yourself?

Trish Cotter: My first ever job after University (BSc) was with the Victorian Quit Campaign (over 20 years ago). It was just being set up and I was the second person to be employed.  My first role was as a project assistant and I expected to be at Quit Victoria for 12 months and then move on to something else.  Thirteen years later I finally moved on having had many different roles and seen lots of exciting changes such as banning tobacco advertising and the first well funded mass media campaigns.

This cyber-interview was originally posted in the Rendez-vous blog.

Thank you Trish for taking the time to be with us today.
May I ask you to introduce yourself?

Trish Cotter: My first ever job after University (BSc) was with the Victorian Quit Campaign (over 20 years ago). It was just being set up and I was the second person to be employed.  My first role was as a project assistant and I expected to be at Quit Victoria for 12 months and then move on to something else.  Thirteen years later I finally moved on having had many different roles and seen lots of exciting changes such as banning tobacco advertising and the first well funded mass media campaigns.

Voice Within: The New Ad In New South Wales

The latest commercial, ‘Voice Within’, airs in NSW from 20 May to end of June 2007. The campaign produced by the Cancer Institute focuses on the graphic health warning “smoking doubles your risk of stroke”. The press release (pdf) indicates smoking causes 7 strokes per day in NSW. WATCH  Also a few comments on this blog.

Health Warnings Campaign: Which Disease?

This is the new TV campaign in New South Wales that airs from 12 April 2007 to end of June. Do you want heart disease or lung cancer? WATCH (MMC).

Also on YouTube.