This campaign represented a new approach in Norway when it was launched in 2006. Three people who all have COPD (chronic obstructive pulmonary disease)tell their emotional story.
Norway produced in 2003 a series of ads (in Norwegian and in English) that are collected on tobakkdreper.no as well as on Globalink. They are inciting smokers to quit by attacking the way the tobacco industry markets its products. The poster "Welcome to Norway" was published later :) when the bars and restaurants went smokefree.
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