The campaign was developed after shocking statistics showed that one in
five mothers-to-be in Scotland are ignoring warnings and continuing to
light up.
The Scottish Executive has pledged to reduce the number of women
smoking in pregnancy from 29% in 1995 to 20% in 2010. Figures for 2005
show that 22.7% of women were still smoking when they were three months
pregnant. The ad features Michelle, who explained how she quit smoking. The motto is: "If you are pregnant or planning a baby, there is a lot of support to help you stop smoking".
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