Tobacco Control Videos

I got throat cancer at 39 from smoking

Ronaldo Martinez tells his story in New York city (in english and in spanish) with 4 different TV ads, radio ads and billboards.
WATCH 1  (I could not find them on YouTube)

More Legacy Films going to the movies

CDC is funding an extension of the Legacy program airing tobaco control spots in movie theaters. The spots are 1200 and Bodybags. I was unable to find a copy of 1200 on line.

The Singing Cow Boy Goes To The Movies

American Legacy takes the cow boy to the movies: more than 17,606 screens in 50 states will feature Singing Cowboy in an effort to counter the effects of smoking depictions in movies, which have been demonstrated to be a significant motivator for youth nationwide to smoke. The cow boy's name is Tom Cook he had a total laryngectomy 8 years ago. He is currently 46 years old. He smoked 3 packs a day for roughly 20 years and quit when he was 33. Five years later, at age 38, he was diagnosed with laryngeal cancer. His surgery removed his larynx (which we commonly call a voice box).

Cause You Don't Always Die From Tobacco

The Singing Laryngectomy Cow Boy is a Truth Ad on YouTube (and now on the Infect Truth site) I reported about on November. As of today it would have been viewed 101.184 times. Probably one of the highest traffic for an anti smoking video on YouTube.

The new Singapore ads aired only at night

The ads were too disturbing for children according to complaints. They'll be aired only after 8 pm. There has been a 5 fold increase in the number of calls to the quitline.

New campaign in Singapore: Quitting is hard, not quitting is harder

A new media campaign in Singapore uses the testimony of a mouth cancer victim. it is very similar to the campaign that ran in Australia last year. It is also a reference to the graphic warnings on the pack. WATCH

Headless Turkey Stars In New Washington State Campaign

The tagline for the new media campaign for the quitline in Washington State is "You can't rely on cold turkey alone". Signaled via Google Blog Alert by Adfreak and Make the logo bigger. Of course the 4 spots are already on YouTube.

Shockvertising vs Lovertising by Sergei Ivanov

Sergei Ivanov (aka Xgeronimo) is a smoker and a communication consultant. He explains on YouTube why he thinks the frightening graphic warnings are counterproductive and what -in his opinion- could be an alternative and a more effective way to communicate with the smokers. Some of his suggestions at the end of his 9 min presentation are interesting. I certainly can see value in producing positive messages (as he suggests) along the negative ones (he detests).

Claude Gonot: Commencer à 15 ans ça tue la voix (2007)

 Claude Gonot started smoking when she was 15. She had a cancer of the throat when she was 43. She had a laryngectomy. Her testimony was produced in 2007 by the French National Committee for Tobacco Control (CNCT). On YouTube.

In 2007 Norway Recycles Australian Clips

The antismoking campaign of 2007 in Norway recycles the fhard hitting films from the Autralian Campaign Every Cigarette is Doing You Damage (also used in New York City and other places).