This animated clip was produced by Alvin Lim, Ng Wan Churn, Pan Jing, Lee Ailin in Singapore. On YouTube
The ads were too disturbing for children according to complaints. They'll be aired only after 8 pm. There has been a 5 fold increase in the number of calls to the quitline.
Continue reading "The new Singapore ads aired only at night" »
A new media campaign in Singapore uses the testimony of a mouth cancer victim. it is very similar to the campaign that ran in Australia last year. It is also a reference to the graphic warnings on the pack. WATCH
Continue reading "New campaign in Singapore: Quitting is hard, not quitting is harder" »
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