Tobacco Control Videos

EU: Nicomarket with Nicoclean, Nicobreeze, Nicoteeth Nicovox

The European Union is launching an anti-smoking campaign with a series of tongue-in-cheek viral ads promoting fake nicotine-based products. Developed by French agency Ligaris, the campaign also includes a spoof website, nicomarket.com, for a corporation peddling the products - complete with a contact email address and chairman profile.

Source: Guardian

Washington State: More about the new No Stank You campaign: Gross, weird, good.

Youth Anti-Smoking Campaign Gets Fashionable according to Adrants:

WongDoody, which recently brought us the clever Horizon Air campaign, has extended its No Stank You youth anti-smoking campaign for the Washington State Department of Health with a social media and fashion styled campaign.

The program is described thusly, "To earn a free No Stank You shirt, teens visit No Stank You and participate in the "Do 3, Get T" incentive program. Points are awarded for adding a No Stank You banner to a personal Web site, submitting an original tee design, referring a friend to the No Stank You site and more. Each activity is worth one point. Three points earns a free tee."

Supporting the effort are TV and radio. View one of the six spots here. Gross. Weird. Good.

UK: Teenagers asked to make films

Teenagers are being asked to make films for Channel 4 to encourage their contemporaries to quit smoking.

The online competition is being launched with Cancer Research UK and DJ Spoony to coincide with new legislation which makes it illegal to sell tobacco to under-18s.

United Kingdom, Quit because: Sexiness in a stick

Quit has produced two new web-videos and both are on YouTube: Sexiness in a stick and Smoking Fox (or The Ventriloquist). Quit has also opened a channel on YouTube.

France: Recycling the 2006 Toxic Corp/Replacement smoker campaign

Young people visit the TOXIC Corp's plant where they see bodies of dead smokers they are recruited to replace: the motto is Tobacco kills one of two smokers. The industry needs you to replace them. Produced for the French Health Ministry via the Health Prevention Agency (INPES). There is also the  TOXIC Corp website.
The clip is on TV from August 20 to September 9.  WATCH, YT      

From Hawaii: Just Let Me Breathe

This 60 sec TV ad was created in 2004 for the Hawaii Department of Health. It mixes rap music, comics and skateboarding. WATCH (slow download, thank yo ufor your patience).

For Smoke-Free Restaurants in Pennsylvania

This video is an example of a very simple way to film and distribute your tobacco control message. Here on YouTube. Simply a series of testimonies about smoke-free restaurants. Produced by the youth group BUSTED.

Colorado: Own Your C

This unorthodox anti-smoking campaign takes aim at teens, encouraging making good choices decisions and not mentioning tobacco. WATCH the 3 spots on YouTube. I must admit they do not resonate much with me but I am not the target :) Of course there is also the website. Still...

Smokefree Calgary 2007

A new series of TV ads targeting teens. On YouTube.

Yosi Kadiri - No To Smoke

The biggest public campaign in the Philippines has been ‘Yosi Kadiri’ (slang for ‘cigarettes are disgusting’), aimed at youth, launched in 1994 by the Department of Health (DOH) (Torres et al., 2000). It faltered through insufficient budgetary and legislative support (The DOH ‘Yosi Kadiri’ Campaign, 2000). WATCH (one of the ads on YouTube)