Tobacco Control Videos

Will Ronaldo Martinez's ads return to Massachusetts?

Maybe. According to this article from the Boston Globe where I discovered the ads that have been airing in New York City had initially been produced in Massachusetts, before the drastic budget cuts in the tobacco control program.

I got throat cancer at 39 from smoking

Ronaldo Martinez tells his story in New York city (in english and in spanish) with 4 different TV ads, radio ads and billboards.
WATCH 1  (I could not find them on YouTube)

The Singing Cow Boy Goes To The Movies

American Legacy takes the cow boy to the movies: more than 17,606 screens in 50 states will feature Singing Cowboy in an effort to counter the effects of smoking depictions in movies, which have been demonstrated to be a significant motivator for youth nationwide to smoke. The cow boy's name is Tom Cook he had a total laryngectomy 8 years ago. He is currently 46 years old. He smoked 3 packs a day for roughly 20 years and quit when he was 33. Five years later, at age 38, he was diagnosed with laryngeal cancer. His surgery removed his larynx (which we commonly call a voice box).

Cause You Don't Always Die From Tobacco

The Singing Laryngectomy Cow Boy is a Truth Ad on YouTube (and now on the Infect Truth site) I reported about on November. As of today it would have been viewed 101.184 times. Probably one of the highest traffic for an anti smoking video on YouTube.

Janet Sackman's Testimony (1994)

Janet Sackman is a throat cancer survivor and a former model for Lucky Strike. In several TV ads she told how she was induced into smoking by a tobacco executive.  Her powerful testimony was aired in many  countries. This version is from Quit  Victoria  (Australia). The campaign was aired in 1994.
WATCH