Cheaper can be greener

Sun is committed to eliminating the digital divide so that everyone can participate on the network. But we know that as the number of people using computing devices grows so does our consumption of energy and natural resources. Consider these facts:
Growing participation in the network: There are 1 billion people worldwide online today and that number is expected to grow by 35 percent, or 350 million people, in the next two years.
Soaring energy costs: The costs of natural resources are escalating. With oil at $60/barrel (US) in October 2005, economies worldwide are experiencing strain.
Infrastructure constraints: A global population on an exponential growth path is challenging governments  and corporations alike to take a hard look at how the world's raw materials  and space are being used.
The natural resources that are fueling global power grids are finite. But our appetite for faster, better, cheaper computing infrastructure isn't.
Doing business as usual is eroding the quality of life on our planet. Let's change this. Learn how faster can be cooler. Better can be cleaner. Cheaper can be greener.