I just discovered the site of the Hawaii Department of Health that contains many good pictures from their campaigns. Go visit and get inspired.
The If Tobacco Companies Had Their Way campaign
was created in 2003 and is currently being utilized by the Tobacco
Prevention program in numerous statewide venues, including Aloha
Stadium signage, Theater Slides, Boys & Girls Club, and Ad Walls.
This campaign was intended to target youths, ages 11 - 17. In a
satirical fashion, this campaign was the first one in Hawaii to depict
the great lengths that the tobacco industry would go to get new smokers.
Absolutely brilliant. Would love to see a Pro marketing campaign for esmoke devices.
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