What generic packs could look like

Becky Freeman and Simon Chapman have produced a comprehensive review (pdf) of relevant evidence about the plain or generic packaging of tobacco products. It draws from sources including internal tobacco industry documents, tobacco industry trade publications and a recent 2007 Morgan Stanley report which declared plain packaging to be one of three outstanding concerns today (along with tax and hiding retail displays).

Simon adds: "Feel free to download and distribute and link on your websites. If you would like to reproduce it in bulk as a lobbying tool in your nation, we would be happy to grant permission but would like to be informed."