All UICC World Cancer Congress conference participants interested in tobacco control campaigns are invited to register for a 2-day workshop on organizing public education campaigns on August 25-26, 2008 immediately preceding the Congress. This workshop is being co-sponsored by UICC and the Global Dialogue for Effective Stop Smoking Campaigns initiative.
This workshop will include international lessons learned from public education/mass media campaigns, presentations from country campaign managers of successful campaigns, interactive exercises on strategic planning and working with the news media, and useful resources for promoting smokefree campaigns particularly for children. Materials and information to be distributed include the UICC report on protecting children from secondhand smoke, a comprehensive campaign development toolkit, and tips on using GLOBALink and other free online tools to develop online campaigns. Attached is a tentative agenda. A final agenda will be sent as soon as possible.
The workshop is being offered to you at no cost but as space is limited to 60 people, registration is required.
If you are planning to attend the UICC World Cancer Congress, please consider registering for this free workshop (see registration link below). Online registrations will be accepted until the 60-person limit is reached.
The workshop will be held at the John Knox Center, Grand-Saconnex, in Geneva which is located near the WHO office and is a 20-minute nice walk from the Congress hotel (Crowne Plaza).
Register now for the campaign development workshop: click here.
Tentative agenda
Sunday, August 24 2008
- 14:00-18:00 Registration John Knox Center
- 19:00-22:00 Welcome dinner
Monday, August 25 2008
- 08:00-09:00 Workshop Sign-In and Continental Breakfast
- 09:00-09:15 Welcome. Goal and Objectives of the Workshop
00:00-00:00 Wayne Kao - 09:15-09:30 UICC World Cancer Campaign- I Love My Smoke Free Childhood
00:00-00:00 Isabel Mortara. Executive Director - International Union Against Cancer - 09:30-10:30 Using GLOBALink as a Campaign Tool ? Tobacco Control
Research Updates, Forums, Localinks, Multi-lingual Tobacco Control
Newsletters, Networking and Mobilization
00:00-00:00 Wayne Kao, Harold Colomes (GLOBALink team) - 10:30-10:45 Break
- 10:45-11:15 Online Activism - Using Internet for advocacy and campaigns ? Lessons from other Gross-Root Movements
00:00-00:00 Sunil Abraham (Mahiti Infotech) - 11:15-12:30 Telling Tobacco Control Stories and Experiences to the Whole World ? Tobacco Control Blogging Alliance
00:00-00:00 Philippe Boucher (African tobacco control blogging coordinator) - 12:30-13:30 Lunch
- 13:30-15:15 Children and women exposure to secondhand smoke. An international study for evidence-empowered campaigns
00:00-00:00 Erika Avila Tang (Institute for Global Tobacco Control, Department of Epidemiology, Johns Hopkins Bloomberg School of Public Health) - 15:15-15:30 Break
- 15:30-16:30 Lessons Learned from countries in online tobacco control campaigns
- 16:30-17:15 WHO Report on the Global Tobacco Epidemic 2008 - Mpower Package
00:00-00:00 Douglas Bettcher (TFI WHO) - 17:15-18:15 Discussion
- 18:30-21:00 Dinner
Tuesday, August 26 2008
- 08:00-09:00 Workshop Sign-In and Continental Breakfast
- 09:00-09:15 Introduction
00:00-00:00 Karen K. Gutierrez(Global Dialogue for Effective Stop Smoking Campaigns) - 09:15-10:30 Lessons Learned from Tobacco Control Marketing Campaigns around the World
- 10:30-10:45 Break
- 10:45-11:15 Overview and Distribution of Campaign Development Tool Kit
- 11:15-12:30 Interactive Exercise: Communicating Effectively with the News Media
- 12:30-13:30 Lunch
- 13:30-15:15 Smoke-free Public Places Campaign in Israel
00:00-00:00 Miri Ziv (Israel Cancer Association) - 13:30-15:15 Mass Media Public Education Campaigns in India
00:00-00:00 YK Sapru (Cancer Patients Aid Association) - 13:30-15:15 Stop Smoking Campaign and Graphic Cigarette Pack Warnings
00:00-00:00 Mariana Pinho (Brasil's National Cancer Institute) - 15:15-15:30 Break
- 15:30-16:30 Strategic Planning Exercise
- 16:30-17:15 Discussion of highest potential campaign strategies for participants' countries and how to better network
- 17:15-17:30 Wrap up and next steps
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