It takes one to make a million. The lesson of AAA for KRL

AAA Washington hits the million-member mark: in their Journey magazine Erik Lucas explains how the organization slowly built its membership. That reminds me of the challenge ahead for Kitsap Regional Library: how can KRL turn its almost 200K car holders into voluntarily pledging members? As for now, the KRL Foundation has about 1800 contributing donors (1% of the cardholders) that gave about $120K in 2010. I do not include one legacy (of $120K) and one 25K grant from the Walmart Foundation. The challenge -as I see it- is to get most of the cardmembers (not 1%) to pledge and donate at least $10 per year for a fundraising goal of $2 million. If you are interested by this challenge and helping to make it happen, let me know: I think it is up to us/you, the "average" card-holders to take the initiative and the responsibility to try to make it happen. Thank you in advance.