graphic warnings

More about Miguel Garcia Martin, The Face of Chile’s Anti-Tobacco Campaign

Liz Borkowski wrote this very interesting post about Miguel. Good pictures too. The questions that come to my mind are: why did they pick up only one person? only one picture? How did they choose him rather than someone else? How long do they intend to keep this image? Do they plan to change it after a "while"?

Bidi Manufacturers Opposed to Graphic Warnings

Their main argument seems to be jobs...

Chilean graphic warnings

In August 2006, Chile adopted a new tobacco law which, in addition to establishing smoking restrictions in public places, banning advertising and the promotion of 'light' brands, required that all cigarette packages display a graphic health warning that occupies 50% of the package surface.
The requirement for new health warnings came into effect on November 12, 2006.  (Source: Physicians for a smokefree Canada)

In India Graphic Warnings Are Indefinitely Postponed

Our friend Hemant Goswami informs us that once again it has been proved that the tobacco lobby has a better control of the Indian Health Ministry (like in many others places across the world) than the tobacco control and public health organizations. In an unfortunate development, the rules which made it mandatory to carry pictorial warnings covering 50% of the tobacco product packages have been postponed for an unknown time period.

New Graphic Warnings Start Appearing in Australia

An image of a fragile newborn caught up in a tangle of tubes will soon be appearing on cigarette packs across Australia.
The confronting shot is part of the next series of seven graphic images and will be pasted on packs starting this november.

Also in the Globalink's Graphic Warnings Library.

In Australia 7 new graphic warnings since March 1st 2006

In Australia,  7 new graphic warnings have been introduced since March 1st 2006. They cover 30% of the front  and 90% of the back of the pack, the brand name being at the bottom.

In the Globalink Gallery.

Uruguay approves graphic warnings for cigarette packages

The Ministry of Public Health of Uruguay announced in November 2005 that in April 2006 pictograms (pdf) will be incorporated into tobacco packages, with messages about quitting smoking and about seconhand smoke. A spokesman for the ministry explained that pictograms will cover 50% of both principal sides of the package. Each side will carry a different pictogram.

The text of the warning is: Humanicide.
More than 4000 chemical substances, of which 50 cause cancer. Your air is mine too. Respect it.

See all the warnings from Uruguay at the GLK gallery.

5 new graphic health warnings on packs in Thailand

5 new pictorial health warnings (prepared by ASH) in Thailand.
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More information: FCA factsheet about Tobacco Warning Labels (pdf)

Smoking and gangrene

In Australia a new TV ad underscores the risk of gangrene for heavy smokers along a similar graphic health warning.
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The impact of the new graphic health warnings on Australian smokers

Australian smokers try to avoid the most gruesome graphic warnings.
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The neuropsychology of graphic warnings

An unpublished neuromarketing study conducted at the Université de Montréal by neuropsychologist Maurice Ptito and Professor Jean-Charles Chebat at the HEC Montréal with the help of master’s student Shoshanna Campbell looked at how people react to the graphic warnings.

In Turkey Health Warnings Said to Reduces Tobacco Consumption 10%

A 10% percent drop in tobacco consumption in the first four months of this year is a sign that smokers have been affected by the “smoking kills” labels on cigarette packets.

The 678 million packet consumption last year between January and April, decreased to 612 million packets this year.